Discuss Techniques based on commitment and consistency and provide practical examples :
1. Bait-and-switch technique
The bait-and-switch technique is a form of commitment and consistency in which someone is baited with an attractive offer or product, only to be switched to a less desirable option once they have committed to the initial offer. This technique relies on the principle that individuals are more likely to follow through on a commitment they have already made, even if that commitment is changed or manipulated.
Practical example: A car salesperson may advertise a low price on a specific model to attract potential buyers to the dealership. Once the customer arrives and expresses interest in the advertised car, the salesperson may inform them that the advertised car has been sold but show them other, more expensive options. The customer may be more likely to purchase a more expensive car because they have already committed the time and effort to visit the dealership.
Overall, the bait-and-switch technique can be an effective way to influence behavior through commitment and consistency, but it is important to note that it can also be perceived as manipulative and unethical. It is essential to use this technique carefully and ethically to maintain trust and credibility with customers.