Question

What is Uses and Gratification theory in simpler words?

Answer 1

[AI-generated answer — Bot GPT 3.5]

Uses and Gratification theory suggests that people actively seek out and consume media in order to fulfill certain needs and goals. This theory focuses on the audience's role in choosing and using media content based on their individual preferences and motivations. In simpler words, it explores why people choose to engage with media and what they gain from doing so.