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Explain the purpose of Gratification theory theory also discuss the main claims/arguments of the theory im your own words
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Gratification theory is a communication theory that focuses on how individuals seek out and consume media content in order to fulfill certain needs or desires. The main purpose of this theory is to understand why people are drawn to certain forms of media and how it satisfies their needs for information, entertainment, social interaction, or emotional release.
The theory suggests that individuals actively select and consume media content that will satisfy their specific needs, preferences, and interests. People are often motivated by intrinsic desires, such as pleasure, enjoyment, and curiosity, when choosing what media to consume.
One of the main claims of gratification theory is that media audiences are not passive recipients of information but rather active participants who seek out and engage with media content that will gratify their specific needs and fulfill their underlying motivations. Another key argument is that people turn to media to address personal and psychological needs, such as the need for relaxation, escapism, social connection, or intellectual stimulation.
Overall, gratification theory provides insight into the ways in which media consumption can serve as a means for fulfilling individual needs and desires, and helps explain why people choose to engage with specific types of media content.