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Explain the communication privacy management theory, Social exchange theory, uses and Gratification theory and identify the purpose and main claim or arguments of the 3 theories
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Communication privacy management theory (CPM) is a theory that explains how individuals navigate the boundaries of privacy in their interpersonal communications. The theory suggests that people view privacy as a form of property and that they actively manage and control their private information. The main claim of this theory is that individuals create and maintain boundaries around their private information, and they make decisions about when and how to disclose that information to others.
Social exchange theory suggests that individuals engage in relationships based on a cost-benefit analysis, where they seek to maximize rewards and minimize costs. According to this theory, individuals are more likely to maintain relationships in which they perceive the benefits outweighing the costs. The main claim of social exchange theory is that people are motivated to engage in relationships that provide them with the greatest rewards and minimal costs.
Uses and gratification theory posits that individuals actively seek out and use media to gratify certain needs or desires. This theory acknowledges that people have different reasons for engaging with media content and that they use media to fulfill various needs such as information, entertainment, social connection, and personal identity. The main claim of this theory is that individuals are active participants in the media consumption process and that they select and use media based on their personal motivations and goals.
In summary, the purpose of communication privacy management theory is to explain how individuals manage their private information in interpersonal communication. Social exchange theory seeks to understand how individuals engage in relationships based on a cost-benefit analysis. Uses and gratification theory aims to explain why people use media and how they derive satisfaction from it based on their needs and motivations.