Explain the communication privacy management theory, Social exchange theory, uses and Gratification theory and identify the purpose and main claim or arguments of the 3 theories. Include intext references

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Communication privacy management theory is based on the idea that individuals create and maintain boundaries around their private information, and they regulate these boundaries through the process of privacy management. According to this theory, individuals make decisions about how much information to disclose to others based on factors such as their perceptions of the risks and benefits of sharing that information, the norms of their relationships, and their expectations of how others will react to the information. The main claim of this theory is that individuals actively manage their private information and that this process is crucial for maintaining privacy in interpersonal relationships (Petronio, 2002).

Social exchange theory, on the other hand, posits that individuals engage in exchanges with others in order to maximize their rewards and minimize their costs. According to this theory, people are motivated to maintain relationships when they perceive that the benefits outweigh the costs. The main claim of social exchange theory is that relationships are based on mutual exchanges of resources, and that individuals evaluate the rewards and costs of these exchanges in order to determine whether to continue or terminate the relationship (Homans, 1958).

Uses and gratification theory focuses on how individuals actively seek out and use media in order to satisfy their needs and achieve certain goals. This theory suggests that individuals have specific needs and expectations for media consumption, and they choose to engage with certain media content in order to fulfill those needs. The main claim of this theory is that individuals are active consumers of media, and they select and interpret media messages based on their own goals and preferences (Katz, Blumler, & Gurevitch, 1973).

Overall, these three theories provide valuable insights into how individuals manage privacy in communication, engage in social exchanges, and seek out media content to fulfill their needs and desires. By understanding these theories, researchers and practitioners can better understand the motivations and behaviors of individuals in various social and media contexts.

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