Question

What does the theory of uses of gratification say

Answer 1

[AI-generated answer — Bot GPT 3.5]

The theory of uses of gratification proposes that individuals seek out and consume media for specific reasons or gratifications. These gratifications can be categorized into various categories, including cognitive, affective, personal integrative, social integrative, and tension release. The theory suggests that individuals choose media content based on how it fulfills these gratifications, and that understanding these motivations can help explain why people consume certain types of media.