A sales presentation should be adapted each time it is done in order to include details that would most likely appeal to:

A. the male customers only
B. the female customers only
C. the target audience
D. the most common customer

C. the target audience

It is important to tailor the sales presentation to the specific needs and preferences of the target audience in order to effectively capture their interest and make a sale. This may include focusing on certain features or benefits that are particularly relevant to that audience, using language and imagery that resonates with them, and addressing any concerns or objections they may have. By adapting the presentation to align with the target audience, salespeople can increase their chances of successfully closing the deal.