A sales presentation should be adapted each time it is done in order to include details that would most likely appeal to.
the specific audience you are presenting to. This could include addressing specific pain points or challenges they are facing, highlighting features that align with their needs and priorities, and providing real-life examples or case studies that are relevant to their industry or situation.
In addition, it's important to be responsive to any questions or feedback from the audience during the presentation and be prepared to pivot or provide additional information as needed to address their concerns or interests.
By tailoring your sales presentation to the specific audience you are engaging with, you can increase the likelihood of capturing their interest and ultimately closing the sale.