The theory of uses and gratifications suggests that individuals actively seek out and consume media to satisfy their personal needs and desires. This theory suggests that media consumers are not passive recipients of messages, but rather active participants who choose and interpret media content in ways that fulfill specific needs, such as entertainment, information, socializing, or escapism. People use media to gratify their needs for information, personal identity, integration and social interaction. This theory recognizes that individuals have different motivations for consuming media and that these motivations influence how they engage with media content.
