Read through the article 'Boohoo put "Made in UK" labels on clothes made overseas' by
copying and pasting the following URL into your web browser:
Answer the following questions:
3.1 Provide a short description of the two (2) crucial points a PR team would have to look
at when addressing this specific PR scandal.
1. Accurate communication: The PR team would need to ensure that they communicate openly and honestly about the situation, providing transparent explanations for why the incorrect "Made in UK" labels were used on clothing made overseas. They would need to address any misleading information and show a commitment to correcting the mistake.
2. Reputation management: The PR team would need to carefully manage the company's reputation in the aftermath of the scandal. This could involve issuing apologies, offering refunds or replacements to affected customers, and implementing measures to prevent similar mistakes from happening in the future. They would also need to work on rebuilding trust with consumers and stakeholders by demonstrating accountability and integrity.