In which phase of the marketing plan development process would a researcher expect to spend funds from the marketing budget on promotional activities?%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0Ainterpreting data%0D%0A%0D%0Ainterpreting data%0D%0A%0D%0Agathering data%0D%0A%0D%0Agathering data%0D%0A%0D%0Ataking action%0D%0A%0D%0Ataking action%0D%0A%0D%0Adevelop a plan
In the "taking action" phase of the marketing plan development process, a researcher would expect to spend funds from the marketing budget on promotional activities. This phase involves implementing the strategies and tactics outlined in the marketing plan, which typically includes promotional activities aimed at reaching target customers and driving sales.
