A researcher would expect to do the majority of their analysis work in the data analysis phase of the marketing plan development process. This phase comes after the data collection phase, where the researcher gathers relevant information and data through surveys, interviews, observations, or other research methods. In the data analysis phase, the researcher examines and interprets the data to identify patterns, trends, relationships, and insights. This analysis helps in understanding the market, target audience, competitors, and other important factors that contribute to the development of an effective marketing plan.
