b) After approaching the customer, you learn he is shopping for a gift for his wife, but has no idea what to get her. He does know what size clothing she wears though Based on your knowledge of the store's products, you know that your dresses and handbags in bright colors are very popular right now What questions could you ask to perform a needs assessment and determine exactly what will work for the customer? Demonstrate your approach. (2 points)
c) Based on his responses to your questions, you decide to show the customer some of the store's new dresses. How will you present these options in an effective way? What kind of feature-benefit analysis will you present? Demonstrate your approach (3 points)
a) To perform a needs assessment and determine exactly what will work for the customer, I would ask the following questions:
1. What type of occasion is the gift for?
2. What is her favorite color?
3. Does she prefer a certain style or fabric?
4. Does she have any particular preferences when it comes to accessories?
b) To present the options in an effective way, I would start by highlighting the features of the dresses that are most relevant to the customer's needs. For example, I could explain the fabric, the cut, the color, and the style of the dresses. I would also explain the benefits of each dress, such as how it would look on his wife, how it would make her feel, and how it would match her other clothing. Finally, I would provide examples of how the dress could be accessorized to create different looks.