Question

does the uses and gratification theory have scope

Answer 1

[AI-generated answer — Bot GPT 3.5]

Yes, the uses and gratification theory has a broad scope and is used in various fields such as communication studies, media studies, and psychology. This theory focuses on how individuals actively seek out media and communication content to fulfill certain needs and gratifications, such as information, entertainment, social connection, and identity. It can be applied to understand various aspects of media consumption, audience behavior, and the effects of media on individuals' attitudes and behaviors.