Using Uses and Gratification give successful political party that successfully applied elements of the selected theory and examples of a political party that was not successful at applying elements of this theory

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The Uses and Gratifications theory suggests that audiences seek out media to fulfill specific needs and desires. A successful political party that has effectively applied this theory is the New Democratic Party (NDP) in Canada. The NDP has focused on addressing issues that are important to their constituents, such as social justice, healthcare, and education. By aligning their platform with the needs and desires of their target audience, the NDP has been able to attract and retain a loyal voter base.

On the other hand, a political party that has not been successful at applying the Uses and Gratifications theory is the United States Green Party. The Green Party has struggled to gain widespread support and achieve electoral success, in part because their platform does not always resonate with the needs and desires of the general population. While the party's focus on environmental sustainability and social justice may appeal to a niche group of voters, they have been unable to appeal to a broader audience and build a strong base of support.

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