Q.2.1 Identify three functional requirements for the Airport Customer Relationship
Management System.Write an lengthy an answer for 6 marks
1. Customer Data Management: One of the key functional requirements for an Airport Customer Relationship Management System is the ability to effectively manage and store customer data. This includes storing information such as contact details, travel preferences, booking history, and any other relevant information that can help in personalizing the customer experience. The system should also have the capability to update and track this information in real-time to ensure that it is always accurate and up-to-date.
2. Reservation and Ticketing: Another important functional requirement for an Airport Customer Relationship Management System is the ability to handle reservations and ticketing efficiently. This includes features such as allowing customers to book flights, purchase tickets, and manage their reservations through the system. The system should also be able to send automated notifications and reminders to customers regarding their upcoming flights, as well as handle any changes or cancellations smoothly.
3. Communication and Feedback Management: The Airport Customer Relationship Management System should also include features that facilitate communication with customers and the collection of feedback. This can include tools such as email marketing, SMS notifications, and customer surveys to gather feedback on their experience. The system should also have the capability to analyze this feedback and use it to improve customer service and satisfaction levels. Additionally, the system should enable the airport to respond to customer inquiries and complaints promptly, building a strong relationship with customers and addressing any issues in a timely manner.