People are bombarded with dozens of advertising messages daily without even realizing it. The genius of the advertising industry is that few of us recognize how these messages impact our lives. Commercials seem like entertainment, and we mindlessly hum jingles telling us what we "need." Such sophisticated messages become knitted into the fabric of our lives. They affect what we buy, how we speak, and, eventually, how deeply we plunge into debt. They masterfully prevent us from seeing beyond the billboards to the natural and free wonders all around us.
What does the author likely believe about the advertising industry?
1Other industries should copy its skill and sophistication.
2 It provides beneficial entertainment to many people.
3 People's lives are being negatively influenced by it.