Question

does the uses and gratification theory have testability with a valid reference

Answer 1

[AI-generated answer — Bot GPT 3.5]

Yes, the uses and gratification theory can be tested through empirical research methods. One study by Ruggiero (2000) titled "Uses and Gratifications Theory in the 21st Century" tested the theory by examining the motivations and gratifications of users of online news sources. The study found that individuals used online news sources for a variety of reasons, such as seeking information, entertainment, and social connections, which supported the principles of the uses and gratifications theory. This study provides a valid reference for the testability of the theory in examining media consumption behaviors.