Read through the article 'Boohoo put "Made in UK" labels on clothes
Answer the following questions:
3.1 Provide a short description of the two (2) crucial points a PR team would have to look at when addressing this specific PR scandal.
(2 +
1. The first crucial point a PR team would have to address in this specific scandal is the misrepresentation of the product to consumers. By falsely labeling their clothes as "Made in UK," Boohoo has misled customers into believing that they are supporting British manufacturing and labor. The PR team will need to address how this misrepresentation occurred, why it happened, and what steps will be taken to prevent it from happening in the future.
2. The second crucial point the PR team would have to address is the damage done to the brand's reputation and credibility. By falsely labeling their clothes, Boohoo has undermined the trust and loyalty of their customers, as well as potentially tarnished their image in the eyes of the public. The PR team will need to develop a strategy to rebuild trust with customers, address any backlash or criticism from the public, and restore the brand's reputation in the marketplace.