Watch the video/recording of Central Media and answer the following questions:
2.1 How does Central Media Group assist their clients to move through the five steps of the decision-making process? Please provide a detailed explanation for your answer.
(5 x 1 = 5)
2.2 Which two (2) segmentation bases do OFM use? Explain the reason for your answers using the evidence the guest presenters provided.
In 2.1 please elaborate on each and every step of the 5 steps
2.1 Central Media Group assists their clients to move through the five steps of the decision-making process by providing a comprehensive range of services and support tailored to each step.
1. Identification of the problem: Central Media Group helps clients identify the specific problem or opportunity they are facing in terms of marketing and communication. They conduct research and analysis to understand the client's target audience, market trends, and competitors to pinpoint the underlying issue.
2. Identification of decision criteria: Central Media Group works with clients to establish the key criteria that need to be considered in making a decision. They help clients determine what factors are most important in achieving their marketing goals and objectives.
3. Allocation of weights to criteria: Central Media Group helps clients prioritize and assign weights to the decision criteria based on their importance. They assist clients in understanding the impact each criterion will have on the overall decision-making process.
4. Development of alternatives: Central Media Group supports clients in brainstorming and developing potential solutions or strategies to address the identified problem or opportunity. They offer creative and innovative ideas to help clients explore different options.
5. Evaluation of alternatives: Central Media Group helps clients evaluate the potential solutions or strategies based on the established criteria and weights. They provide data-driven insights, analytics, and recommendations to guide clients in selecting the best course of action.
Overall, Central Media Group's holistic approach ensures that their clients are supported at every step of the decision-making process, from problem identification to evaluation of alternatives, leading to effective and informed marketing decisions.
2.2 OFM uses geographic and psychographic segmentation bases. The guest presenters mentioned that OFM targets audiences in specific geographical locations, such as Johannesburg, Pretoria, and Cape Town, indicating a geographic segmentation strategy. This allows OFM to tailor their marketing and communication strategies to the unique characteristics and preferences of audiences in different regions.
Additionally, the presenters discussed OFM's focus on psychographic segmentation, highlighting their understanding of the lifestyle, values, interests, and attitudes of their target audience. By segmenting based on psychographics, OFM can create more personalized and relevant content that resonates with their audience on a deeper level.
By utilizing both geographic and psychographic segmentation bases, OFM can effectively target and engage with their audience, delivering content and messaging that align with their preferences and interests.