A large manufacturing company has enough money to survey each of its 10,000 customers between 9–12 times every year, but instead it is planning to interview just 20 customers a year and use that data to drive all of their decision making. Why might the company conduct interviews instead of a large volume of surveys? (1 point) Responses Interviews are less time consuming. Interviews are less time consuming. Most customers prefer interviews. Most customers prefer interviews. Survey takers get tired and stop responding. Survey takers get tired and stop responding. Surveys don’t provide enough data for analysis.
Interviews may provide more in-depth and qualitative insights compared to surveys. By speaking directly with customers, the company can gather more detailed information, understand their emotions and motivations, and uncover hidden needs or preferences. This can help the company make more informed decisions and develop better products or services. Additionally, conducting interviews with a smaller sample size may be more cost-effective and efficient than surveying all 10,000 customers multiple times a year.
