Which three (3) tools of PR are most applicable to maintaining a positive view of
Boohoo in the mind of the public? Explain the reasons for each of your selections by
making reference to the article provided.
(3 x 2 = 6)
1. Media Relations: Media relations is key for Boohoo to maintain a positive view in the public eye. By cultivating relationships with media outlets and reporters, Boohoo can ensure that accurate and positive information about the company is being communicated to the public. This is especially important in light of the negative press Boohoo has received in the past, such as allegations of poor working conditions in its factories. By proactively reaching out to the media and providing them with timely and relevant information, Boohoo can shape the narrative surrounding its brand and improve its reputation.
2. Crisis Communication: Given Boohoo's history of negative incidents and controversies, having a robust crisis communication strategy in place is essential. Boohoo must be prepared to address any issues that arise quickly and transparently, in order to minimize damage to its reputation. The article mentions that Boohoo has faced backlash for its handling of crises in the past, such as the Leicester factory scandal. By implementing a strong crisis communication plan that includes clear messaging, designated spokespeople, and channels for disseminating information, Boohoo can effectively manage negative situations and maintain public trust.
3. Social Media Management: In today's digital age, social media is a powerful tool for shaping public perception. Boohoo can use social media platforms to engage with customers, promote positive stories about the brand, and showcase its commitment to ethical and sustainable practices. The article highlights the importance of social media in influencing consumer behavior and shaping brand image. By actively monitoring and managing its social media presence, Boohoo can cultivate a loyal following and maintain a positive reputation in the eyes of the public.