Discuss Components of persuasion and provide practical examples
Says what:the message
1. Reason versus emotion
2. One sided versus two-sided messages
3. Repition
4. Advertisement wear-out
1. Reason versus emotion: In persuasive communication, using either reason or emotion can be effective, depending on the audience and context. For example, a politician might use emotional appeals to connect with voters on a personal level, while a salesperson might use logical arguments to convince a potential customer to purchase a product.
2. One sided versus two-sided messages: One-sided messages only present the arguments in favor of a particular position, while two-sided messages also acknowledge and refute potential counterarguments. For example, a company might use a two-sided message in a PR campaign to address criticisms and maintain credibility with their audience.
3. Repetition: Repeating key points or messages can help reinforce them in the minds of the audience. For example, a brand might use repetition in advertising to make sure consumers remember their product or slogan.
4. Advertisement wear-out: This refers to the point at which an advertisement becomes less effective due to overexposure or lack of relevancy. For example, a company running the same ad on TV multiple times a day for weeks may experience wear-out as viewers become tired of seeing the same message. To combat this, advertisers can vary their messaging and target different audiences to keep their campaigns fresh and engaging.