Participates in the development of marketing plans, oversees a start that sells display advertising space, supervises the production of advertising layouts and copy
, and evaluates the success of marketing campaigns. Additionally, the individual may also work closely with creative teams, sales teams, and external clients to ensure that advertising campaigns align with business objectives and effectively reach target audiences. This role requires strong leadership, communication, and project management skills, as well as a deep understanding of marketing principles and advertising strategies. The individual must also stay current on industry trends and consumer behavior to stay competitive in the fast-paced advertising industry.
