Practical examples of informational influence
1. Social Proof: When a person sees that others are engaging in a particular behavior, they may be more likely to adopt that behavior as well. For example, if a person sees a long line outside a new restaurant, they may assume it's popular and worth trying.
2. Expert Opinion: When a person hears a trusted expert or authority figure endorsing a certain product or idea, they may be more likely to believe it is credible and valuable. For example, a doctor recommending a certain brand of vitamins may influence someone to purchase them.
3. Media Influence: The media plays a significant role in shaping public opinion and behavior. For example, news coverage of a particular issue or event may influence viewers to adopt a certain viewpoint or take action.
4. Peer Pressure: The influence of friends, family, or coworkers can also play a significant role in shaping behavior. For example, if a person's friends all go out to eat at a certain restaurant, they may feel pressure to join them.
5. Marketing and Advertising: Companies use various tactics to influence consumer behavior through advertisements. For example, using testimonials from satisfied customers or celebrities to promote a product can influence others to purchase it as well.