A large manufacturing company has enough money to survey each of its 10,000 customers between 9–12 times every year, but instead it is planning to interview just 20 customers a year and use that data to drive all of their decision making. Why might the company conduct interviews instead of a large volume of surveys?%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0A

Question

A large manufacturing company has enough money to survey each of its 10,000 customers between 9–12 times every year, but instead it is planning to interview just 20 customers a year and use that data to drive all of their decision making. Why might the company conduct interviews instead of a large volume of surveys?%0D%0A%0D%0A(1 point)%0D%0AResponses%0D%0A%0D%0A

Interviews are less time consuming.%0D%0A%0D%0AInterviews are less time consuming.%0D%0A%0D%0A
Most customers prefer interviews.%0D%0A%0D%0AMost customers prefer interviews.%0D%0A%0D%0A
Survey takers get tired and stop responding.%0D%0A%0D%0ASurvey takers get tired and stop responding.%0D%0A%0D%0A
Surveys don’t provide enough data for analysis.

Answer 1

%0D%0A%0D%0AThe company may conduct interviews instead of a large volume of surveys because interviews can provide more in-depth and qualitative insights into customer preferences, opinions, and experiences. By interacting directly with a smaller number of customers, the company can gain a deeper understanding of their needs and concerns. Additionally, interview responses may be more detailed and nuanced compared to survey responses, allowing the company to make more informed decisions based on the gathered data.