Kayak innovator Oru had a vision of making the water more accessible for all. After conducting extensive market research, they produced a foldable fleet of attractive kayaks, compact and light weight, that don't compromise on safety or performance. In short, they made the perfect product for their users. Which aspect of product development did the Oru team MOST excel at?
(1 point)
Creating brand loyalty among early adopters
Designing both a core and augmented product
Understanding the potential of new technology
Consulting with customers to understand their needs