Jackson is planning a delivery-only restaurant in the middle of a large metropolitan area. He’s certain
that he has an amazing offering that will stand out in the market. In addition to worrying about finding
effective ways to reach his target market, which marketing aspect is another likely concern for this
start-up?
(1 point)
his ability to reach customers in the suburbs
his position relative to competitors
his unique selling proposition
his ability to fund his marketing efforts