when Fran took over her parents successful industrial manufacturing business she spent a lot of time researching the market to determine if she could justify increasing the prices of some of the most popular products. Ultimately, she adopted a pricing strategy that resulted and no price changes which pricing strategy did she most likely choose.
Fran most likely chose a competitive pricing strategy, where she kept her prices consistent with those of her competitors in order to maintain her market share and customer base. This strategy is often used when a company wants to remain competitive in the market without risking losing customers to lower-priced competitors.
