when Jackson needed new tires first truck, he looked through the newspaper to see if any of the big tire dealers had sales going on. He was happy to see that one tire center was advertising the kind of tires. He needed to add a great price but when he got to the store, he found that those tires have sold out instantly, and the ones in stock were a lot more expensive which aspect of the pricing regulation did he most likely encounter.
Jackson most likely encountered price discrimination in this situation. Price discrimination occurs when a seller charges different prices to different customers for the same product. In this case, the tire center advertised a lower price for the tires Jackson needed, but by the time he got to the store, those tires were sold out and he was only offered more expensive options. This practice of advertising a lower price to attract customers and then offering them more expensive alternatives is a common form of price discrimination.
