Carlos is launching a new line of eco-friendly camping equipment, for which he has secured a large loan to help finance the early stages of his business. Because the products are both innovative and new to the market, which pricing objective is Carlos MOST likely to focus on initially?

Question

(1 point)

market share

sales

profits

status quo

Answer 1

Carlos is most likely to focus on market share initially in order to establish a customer base and create awareness for his new eco-friendly camping equipment. By focusing on market share, he can attract new customers and gain a competitive advantage in the market. Once he has established a strong presence, he can then shift his pricing objective to focus on increasing profits.