A student is struggling with paraphrasing. Compare the following quote from a journal article on social media and the poorly constructed paraphrase. Then answer the question that follows.
Excerpt: Social media influencers (SMIs) have become a crucial part of contemporary marketing. Global spending on influencer marketing is skyrocketing, from around $2 billion in 2017 to an estimated $15 billion by 2022, and some companies spend up to 75% of their overall marketing budgets on influencers (Scholtz, 2021:510).
Scholtz, J. 2021. How consumers consume social media. Journal of advertising, 50(5):510-527.
Poor paraphrase: Contemporary marketing relies on SMIs: spending is skyrocketing going from 2 billion to 15 billion. Companies use up to 75% of their budgets (Scholtz, 2021:510).
Identify the reason why this paraphrase can be described as poorly constructed.
A. A paraphrase should have inverted commas, along with the text reference.
B. Only some of the words have been changed, indicating a lack of interpretation.
C. Many of the words have been replaced which leads to an unclear message.
D. Important ideas have been left out of the paraphrase leading to an unclear message.
B. Only some of the words have been changed, indicating a lack of interpretation.
The paraphrase simply switches out some words without truly demonstrating an understanding of the original quote. It lacks depth and does not effectively convey the main ideas presented in the excerpt.