A student is struggling with paraphrasing. Compare the following quote from a journal article on social media and the poorly constructed paraphrase. Then answer the question that follows.
Excerpt: Social media influencers (SMIs) have become a crucial part of contemporary marketing. Global spending on influencer marketing is skyrocketing, from around $2 billion in 2017 to an estimated $15 billion by 2022, and some companies spend up to 75% of their overall marketing budgets on influencers (Scholtz, 2021:510).
Scholtz, J. 2021. How consumers consume social media. Journal of advertising, 50(5):510-527.
Poor paraphrase: SMIs have become an important part of contemporary marketing. Spending on influencer marketing is skyrocketing, from around $2 billion to $15 billion. Companies spend up to 75% of their budgets on influencers (Scholtz, 2021:510)
Identify the reason why this paraphrase can be described as poorly constructed.
A. Only some of the words have been changed, indicating a lack of interpretation.
B. The words have been reordered so the sentence is meaningless.
C. Many of the words have been replaced which leads to an unclear message.
D. A paraphrase should have inverted commas, along with the text reference.
C. Many of the words have been replaced which leads to an unclear message.
The paraphrase changes too many words from the original excerpt, which results in a lack of clarity and accuracy in conveying the original message.