You will need to identify the target market for your business. There are several factors you need to consider, so make sure that your description of the target market includes the elements listed here.
Not every demographic applies to every business, so if one is not relevant, explain why. For instance, if you are opening a pizza restaurant, the culture of your customers probably does not matter. If your goal is to sell Chanukah decorations, culture would be a factor.
Write a brief paragraph (three to four sentences) explaining how each of the market segmentations apply to your business. For demographics, you can create a list with brief explanations.
Demographics segmentation
gender
age
ethnicity or culture
profession
income level
education level
marital status and number of children
Geographic segmentation
Psychographic segmentation
Behavioral segmentation
Remember, you need to consider why the product that your business is marketing meets the needs of the specific segment of the population. Make sure that your paragraph clearly explains this. Your answers should be free of mechanical errors.