President Ford's "Whip Inflation Now" campaign was launched in 1974 with the aim of urging American citizens to take action against rising inflation rates. The campaign encouraged individuals to reduce spending, conserve energy, and cut back on borrowing in order to combat inflation. By rallying the public to make individual efforts to curb inflation, Ford hoped to create a collective impact on the economy and stabilize prices. The "WIN" button, which became a symbol of the campaign, was distributed to remind citizens of their role in tackling inflation.
