Why was it necessary for the company to change their marketing around 1918?
There are several reasons why it may have been necessary for a company to change their marketing around 1918:
1. World War I: The global conflict had a significant impact on economies and consumer behaviors. Companies may have needed to adjust their marketing strategies to appeal to changing consumer needs and preferences during this time of crisis.
2. Economic conditions: The post-war period saw economic upheaval, including inflation, labor strikes, and other challenges that may have required companies to rethink their marketing approaches to remain competitive in the marketplace.
3. Advances in technology and communication: The early 20th century saw rapid developments in technology and communication, such as the rise of radio and cinema as advertising mediums. Companies may have needed to adapt their marketing strategies to take advantage of these new opportunities.
4. Changing cultural norms: The social and cultural landscape was also evolving during this time period, with shifting attitudes towards gender roles, consumerism, and materialism. Companies may have needed to adjust their marketing messages to align with these changing values.
Overall, the upheavals of the early 20th century likely necessitated companies to rethink their marketing strategies to stay relevant and competitive in a rapidly changing world.