TOPIC: Analysing Nonverbal Communication and Language in President Cyril Ramaphosa's State of the Nation Address

Purpose of the assignment:
This assignment aims to enhance students' understanding of nonverbal communication and critical analysis skills by analyzing President Cyril Ramaphosa's State of the Nation Address (SONA) speech. Students will identify, explain, and evaluate two nonverbal communication categories from the speech, providing examples and suggestions for improvement based on observed deficiencies. Through this process, students will apply theoretical frameworks like Jakobson's Speech Act Model to real-world communication scenarios, fostering deeper insights and analytical thinking in the field of interpersonal communication.
What do I have to do?
On the 8th of February 2024, President Cyril Ramaphosa delivered a State of the Nation Address (SONA), a pivotal event in South Africa's political calendar. This assignment entails analysing the nonverbal communication and language-related aspects of the speech. Watch the State of the Nation Address by following the link below:

Watch Video
SONA 2024 | President Ramaphosa's State of the Nation Address 2024
Duration: 100:37
User: n/a - Added: 2/8/24

You have to write an essay. Before you start do the following "research":
Identification of Nonverbal Communication Categories - Watch the video of President Cyril Ramaphosa's SONA speech and identify two nonverbal communication categories that apply to the speech. Please pay close attention to the speaker and his surroundings.
Explanation of Nonverbal Communication Categories - In your own words, explain the identified categories of nonverbal communication. Draw examples, illustrations, or cases from the video to support your explanation of the nonverbal communication category.
Evaluation of the President's Nonverbal Communication - Determine whether the President exhibited good or bad nonverbal communication for the nonverbal communication categories. Justify your judgment with specific examples or observations from the video.
Tips for Improving Nonverbal Communication - Suggest practical tips or strategies for how President Ramaphosa can enhance his nonverbal communication concerning the identified nonverbal communication categories. Provide clear explanations for the suggestion and relate it to observed deficiencies in the video.
Application of Jakobson’s Speech Act Model - Explain the referential and poetic functions in your own words. Provide examples or excerpts from the speech to illustrate each function.
Submission guidelines:
You should write an essay. Your essay should adhere to a standard essay format, including an introduction, body paragraphs, and a conclusion.
Ensure clear organization and coherent flow of ideas throughout the essay.
Introduction
Provide context about President Cyril Ramaphosa's State of the Nation Address (SONA) speech and its significance in South Africa's political calendar.
Introduce the purpose of the essay, which is to analyze the nonverbal communication and language-related aspects of the speech.
Body Paragraphs
Identify two nonverbal communication categories that apply to the speech. In this section, identify two nonverbal communication categories displayed by President Cyril Ramaphosa in his State of the Nation Address (SONA) speech. Observe the speaker's gestures, facial expressions, body language, tone of voice, and the overall environment to pinpoint these categories.
Evaluate President Ramaphosa's nonverbal communication within the identified categories. Provide examples from the speech to justify your evaluation. Additionally, suggest practical tips or strategies for improving his nonverbal communication based on observed deficiencies.
Explain the referential and poetic functions of Jakobson's Speech Act Model in relation to President Ramaphosa's speech. Use examples from the speech to illustrate each function and demonstrate how language choices influence communication effectiveness.
Conclusion
Summarize the key findings of the analysis.
Reflect on the importance of nonverbal communication and the Speech Act Model in understanding and evaluating speeches like SONA addresses.
Ensure your essay does not exceed 850 words. Be concise and focus on conveying your ideas effectively within the word limit.
Only cite your textbook as the source of information and guidelines used in your essay.
Use appropriate citation format as per academic standards.
What would a succesful homework look like?
Understand the Rubric: Review the grading criteria to ensure your assignment meets the requirements specified in the rubric.
Avoid Plagiarism: Use your own words to explain the identified nonverbal communication categories. Properly cite any information or examples from the video of President Cyril Ramaphosa's SONA speech.
Independent Work: Complete the assignment without relying on external AI tools or sources. Ensure your Turnitin score is below 20% to avoid plagiarism concerns.
Grasp the Material: Demonstrate your understanding of nonverbal communication categories and the Jacobson Speech Act Model and their application in real-world communication scenarios.
Apply Learning: Demonstrate how the concepts learned in the course can be practically applied to real-world communication scenarios, specifically focusing on President Ramaphosa's nonverbal communication. Additionally, apply Jakobson's Speech Act Model to analyze the referential and poetic functions within the speech, providing examples or excerpts to illustrate each function and how they contribute to the overall communication impact.
Critical Thinking: Engage in thoughtful analysis and interpretation of the nonverbal cues observed in the speech, demonstrating your ability to assess communication strategies and their implications in a real-world context. .
Textbook Integration: Incorporate relevant guidelines from the textbook to suggest improvements in nonverbal communication.
Organized Presentation: Structure your assignment with an introduction, body paragraphs (for explanation, evaluation, tips, and application), and conclusion.
Clarity in Expression: Express your ideas clearly and concisely, avoiding unnecessary repetition and ambiguity.
Proper Citations: Use Harvard referencing to accurately cite the video and any other sources used in your assignment.

In this folder there are two links. One is to practise to make sure your Plag

iarism score is below 20% by utilizing an AI tool, and the other is a list of common nonverbal communication categories to help you identify and analyze the nonverbal cues in President Cyril Ramaphosa's State of the Nation Address. By following these steps and the guidelines provided, you can create a successful homework assignment that demonstrates your understanding of nonverbal communication and critical analysis skills.