why the365 plays the same movies over and over

There could be a few reasons for this. One possibility is that the network or streaming service has limited rights to a certain selection of movies, so they have to repeatedly air those films. Another reason could be that the network has found that certain movies are popular with their audience, so they continue to show them to attract viewers. Additionally, airing the same movies regularly can be a cost-effective way for networks to fill programming slots without having to constantly acquire new content.