Why is pathos such an effective persuasive technique?

Which one is right

because people aren't in touch with their emotions

because an emotional appeal can influence people whether it's based on fact or not

Both statements hold some truth. Pathos can be an effective persuasive technique because people are often influenced by their emotions, and emotional appeals have the power to sway opinions and decisions even if they are not based on factual reasoning. People are not always in touch with their emotions, and this can make them vulnerable to being swayed by emotional arguments. Ultimately, the emotional impact of a persuasive message can often outweigh logical reasoning.