Elena has a successful appliance store. What is the most important consideration before offering customers a proprietary credit card for purchases in her store?
a. whether this fits in with her overall marketing strategy
b. whether this will be for repeat customers or new customers
c. whether her business has the cash flow to manage partial payments
d. whether she has the inventory on hand if business improves as a result
c. whether her business has the cash flow to manage partial payments
Before offering customers a proprietary credit card for purchases in her store, Elena should consider whether her business has the cash flow to manage partial payments from customers who use the credit card. This is important to ensure that her business can continue to operate smoothly and without financial strain.