In addition to product features and benefits, what are three things salespeople
should know about the products they sell?
1. Understanding the target market: Salespeople should have a good understanding of who the target customers are for the products they are selling, including their needs, preferences, and buying behaviors.
2. Competitor analysis: Salespeople should be knowledgeable about the competition and how their products compare in terms of price, quality, and features. Being able to articulate the unique selling points and advantages of their products over competitors can help to differentiate them in the market.
3. Industry trends and developments: Salespeople should stay informed about the latest trends, innovations, and developments in the industry in which their products operate. This knowledge can help them anticipate changes in the market and position their products more effectively in response.
answer with just a list
- Understanding the target market
- Competitor analysis
- Industry trends and developments
extend the list
- Product specifications and technical details
- Warranty and return policies
- Pricing and discounts options
- Customer reviews and testimonials
- Sales and marketing strategies for the product
- Product positioning in the market
- Inventory levels and availability
- After-sales support and services
- Product packaging and presentation
- Potential challenges and objections from customers