refers to the commercial exchange of goods and services between buyers and sellers. It encompasses all activities involved in the buying and selling process, including research, advertising, promotion, pricing, distribution, and sales. The market can also refer to a specific group of customers who share similar needs and preferences for a particular product or service. Businesses use market research to understand their target market and develop strategies to attract and retain customers. Successful businesses are able to effectively navigate the market by identifying opportunities, understanding competition, and meeting customer demand.
