What aspect of society did the counterculture of the 1960s reject?

The counterculture of the 1960s rejected many aspects of mainstream society, including consumerism, materialism, traditional gender roles, racism, and the Vietnam War. They also rejected traditional norms and values related to gender and sexuality, championing ideas of free love and sexual liberation. Additionally, they embraced ideas of peace, love, and communal living, often rejecting the idea of traditional nuclear families and capitalism in favor of a more communal and cooperative way of life.