define innovation

Innovation refers to the process of creating and introducing something new or significantly improving an existing product, service, process, or idea. It involves recognizing a problem or opportunity, generating creative ideas, and implementing them to bring about positive change. Innovation often involves the use of new technologies, methods, or approaches to address existing challenges or meet evolving demands. It is typically driven by a desire to enhance efficiency, effectiveness, quality, or value and aims to create unique and valuable solutions that have a positive impact on individuals, organizations, or society as a whole.