Impulse Buying
Routine Buying
Limited Buying
Extensive Buying
Choose two types of buying decisions and find three advertisements for products or services for each of your chosen types (in the end, you will have a total of six images or videos). You can choose a video commercial or a print advertisement that is a single image.
As you look at the advertisements for each of your categories, answer the following questions for each advertisement:
What need does the product fill? How is this need promoted in the advertisement?
How do the images reflect this message?
Which advertisement do you think best sells the product? Why?
What do these advertisements have in common?
When you have explored all six advertisements, answer the following questions:
What elements do the advertisements in each category have in common?
How do the advertisers create distinct messages based on the type of purchase?
Is one category of advertisement more appealing than the others? Why or why not?
Be sure to include images of or links to the advertisements with your responses. Also, be sure that your responses are free of mechanical errors.
Impulse Buying:
1. Product: Snickers Chocolate Bar
- Need: The need to satisfy a craving or hunger quickly.
- The advertisement promotes this need by showing a person taking a bite of the Snickers bar and instantly feeling energized and satisfied.
- The image shows a person holding a Snickers bar with a bold and dynamic background, representing the quick and satisfying experience.
- I think this advertisement sells the product effectively because it directly addresses the need for a quick energy boost.
2. Product: Headphones
- Need: The need to indulge in entertainment or music on the go.
- The advertisement promotes this need by showing a person wearing the headphones and completely immersing themselves in their music, shutting out the outside world.
- The image shows a person wearing the headphones, with vibrant colors and music notes surrounding them, suggesting a captivating and immersive experience.
- I think this advertisement sells the product well because it appeals to the desire for a personal and enjoyable audio experience.
3. Product: Perfume
- Need: The need to feel attractive and confident.
- The advertisement promotes this need by showing a person wearing the perfume and being surrounded by a captivating and romantic atmosphere, with emphasis on their alluring scent.
- The image shows a person in an elegant setting, seductively applying the perfume, with soft lighting and a hint of sensuality, emphasizing the desire to feel attractive and confident.
- I think this advertisement sells the product effectively because it creates a sensual ambiance that resonates with the need for attractiveness and confidence.
Routine Buying:
1. Product: Toothpaste
- Need: The need for good oral hygiene and fresh breath every day.
- The advertisement promotes this need by showing a person using the toothpaste and having a confident smile with fresh breath.
- The image shows a smiling person with sparkly white teeth, indicating the benefits of using the toothpaste regularly.
- I think this advertisement sells the product well because it emphasizes the importance of daily use for maintaining oral health.
2. Product: Laundry Detergent
- Need: The need to have clean and fresh clothes regularly.
- The advertisement promotes this need by showing before and after visuals of dirty and stain-free clothes after using the detergent.
- The image shows two sets of clothes - one dirty and the other clean, demonstrating the effectiveness of the detergent in removing stains.
- I think this advertisement sells the product effectively because it clearly showcases the product's ability to meet the need for clean and fresh clothes.
3. Product: Bread
- Need: The need for a staple food item for daily meals.
- The advertisement promotes this need by showing various meal ideas incorporating bread and emphasizing the versatility and practicality of the product.
- The image shows different sandwiches, toast, and other meal options using bread, highlighting its role as a staple and versatile food item.
- I think this advertisement sells the product well because it presents bread as a convenient and essential part of everyday meals.
In both categories, the advertisements have in common:
- Visual representations of the product being used or showcasing its benefits.
- Directly addressing the needs that the product fulfills.
- Utilizing appealing visuals and designs to capture attention.
Advertisers create distinct messages based on the type of purchase by:
- Triggers and appeals to instant gratification and impulsive desires in impulse buying advertisements.
- Focusing on routine needs and practicality in routine buying advertisements.
One category of advertisement is not necessarily more appealing than the other as it depends on the individual's needs and circumstances. Impulse buying advertisements may be more appealing to those seeking instant gratification or excitement, while routine buying advertisements may be more appealing to those prioritizing practicality and everyday necessities.