Contrast in graphic design refers to the visual difference and distinction between various elements in a design. It is achieved by placing contrasting elements side by side to create a strong visual impact and ensure that each element stands out. Contrast can be created through various design elements such as color, size, shape, texture, and typography. It is used to add visual interest, create hierarchy, guide the viewer's eye, and enhance the overall readability and comprehension of the design. Contrast is a fundamental principle in graphic design as it helps to create a dynamic and visually engaging composition.
