Tone in visual design refers to the overall mood or atmosphere established by a design. It is the emotional quality that a design conveys to the viewer. Tone can be influenced by various elements such as color, typography, composition, and imagery. For example, a design with bright, vibrant colors and playful typography may have a lively and energetic tone, while a design with muted colors, simple typography, and minimalist composition may have a calm and serene tone. The tone of a design can greatly impact the way it is perceived and how it elicits emotions from the viewer.
