Why do businesses seek and an equilibrium price?
Businesses seek an equilibrium price because it maximizes their profits. An equilibrium price is the price at which the quantity demanded by consumers matches the quantity supplied by businesses, resulting in an efficient allocation of resources and satisfying the needs of both buyers and sellers.
At an equilibrium price, businesses can sell all their products or services, without excess inventory or shortages. This allows them to operate at their optimal level of production and minimize costs. Moreover, an equilibrium price ensures that businesses are able to cover their costs and generate profits, as consumers are willing to pay the price set by the market demand.
By seeking an equilibrium price, businesses can also gain a competitive advantage. If they set their prices above the equilibrium level, they risk losing customers to competitors who offer lower prices. On the other hand, setting prices below the equilibrium level might lead to high demand but lower profitability.
Overall, businesses seek an equilibrium price to balance supply and demand, optimize their revenue, and maintain their long-term sustainability in the market.