economic rational

Economic rationality refers to the notion that individuals and businesses make decisions based on logical and reasoned calculations of costs and benefits. It assumes that individuals and businesses are utility maximizers who aim to achieve the highest level of satisfaction or profit given their available resources.

According to the principles of economic rationality, individuals and businesses will make decisions that are in their self-interest and will not intentionally engage in actions that will result in a negative outcome. This means that they will weigh the costs and benefits of any decision and choose the option that will maximize their overall well-being or financial gain.

Economic rationality also assumes that individuals and businesses have perfect information, meaning that they have complete knowledge about all available options and their consequences. This allows them to make informed decisions that will lead to the best possible outcomes.

However, in reality, individuals and businesses often face limitations in terms of time, resources, and information, and may not always make perfectly rational decisions. Factors such as emotions, cognitive biases, and external constraints can influence decision-making and result in behaviors that deviate from economic rationality.