Imagine that you’re having a conversation with a new team member, and they’ve asked you to describe how you weigh the implications of audience, purpose/message, and time constraints into your planning for design projects. Why must these elements be balanced? Reply in three to five sentences.

When planning design projects, it is essential to balance the implications of the audience, purpose/message, and time constraints. The audience provides insights into their preferences, needs, and expectations, allowing designers to create a product that will effectively communicate with them. The purpose or message drives the design and must be reflected in all visual elements. Time constraints ensure that the design project is completed within a specific timeframe. Balancing these elements ensures that the design meets the needs of the intended audience, effectively communicates the intended message, and is completed in a timely manner without sacrificing quality.